The Mall Fund, asset managed by Capital & Regional, has unveiled bespoke, life-size sculptures made from waste materials across each of the Malls in its portfolio.
Artist Michelle Reader was commissioned by The Mall Fund to undertake the unique recycling project. The sculptures, crafted from waste materials found at the shopping centres, aim to raise awareness amongst shoppers and retailers of the importance of reusing and recycling waste products. A striking statute of a mother pushing a child in a stroller is on display at The Mall Luton while The Mall Camberley boasts a realistic representation of a young woman carrying a coffee cup and a shopping bag.
The impressive results can be attributed to Capital & Regional’s initiative EnviroMall which was rolled out across the Group’s portfolio to help monitor and reduce the environmental impact of its schemes. Simple measures implemented under the programme have driven down energy emissions and costs.
“Michelle’s sculptures, while being visually striking and thought provoking, serve as a reminder of the value and importance of recycling and reusing waste,” says Mark Bourgeois, Managing Director for Shopping Centres, Capital & Regional.
